By Ivan Maestre
I had the opportunity to ask tastemaker and trendsetter and Creative Chief of Project 2050, Bobbito Garcia, a few questions earlier this week about his political thoughts and what he’s been working on. He had a few great recommendations for me and other high school aged kids on how to get involved and stay motivated while keeping your primary community concerns at heart. We also talked about some of his interests and the experiences that led him to where he is today.
RaceWire: I understand you were just hired as Creative Chief for Project 2050. Can you tell me a little bit about what you’ve been up to and how you’ve been moving racial justice issues in our communities?
Bobbito Garcia: I’ve spent years and years of development in the community in terms of being a positive role model for Latinos in a very diverse, exposed media avenue, so I think that in and of itself sort of alleviates the ideals of our people to a captive audience that doesn’t necessarily always look at us in a positive manner. Anytime I’m on TV--ESPN, MSG Network--or in a magazine, in Japan or France or whatever, I’m always cognizant that for the majority of people there, the image that is depicted of Latinos has traditionally been really poor, i.e. a negative criminal in a movie, or someone who is not as bright as others or things to that extent.
Entertainment is extremely powerful. My thought has always been to accept roles if I’m doing a movie, or if I’m on TV, like yeah, I’ll be street and I’ll be hip hop, but I’ll also throw in some big words and show them a level of education, so people know that I, myself, am a multi-dimensional character, and that I reflect, not a minority in the Latino community, but a majority. I think that has been a long term, sort of subtle thing.
I remember when I was in college at Wesleyan. This women that I met there dead up told me, “Until I met you, I thought all Latinos were rapists and thieves,” and she was like, “I’m sorry.” She was very honest. She told me she grew up in Maine and watched TV and that’s all she ever saw on TV about Puerto Ricans. That was a great moment cause, to get her to reveal something on that level is not common, I think it was a blessing.