L’Oréal: White = Beauty

Jorge Rivas

L’Oréal: White = Beauty

After Beyonce was pretty much airbrushed whiter by L’Oréal not too long ago, it’s all the more infuriating to see that their tendency to equate lighter skin with beauty hasn’t changed. When they say Freida Pinto of Slumdog Millionaire “is the new face of L’Oréal,” what they seem to really mean is she has a new face of L’Oréal.

via feministing> the frisky

Posted at 12:25 PM, May 15, 2009 in Pop Culture | Permalink | View Comments

Comments

Here are two articles of interest that speak to "acting white" and black women straightening their hair to get hired.

"DiversityInc's Email of the Day: What Is Acting White?"
http://www.diversityinc.com/public/5858.cfm

and

"Do Blacks Need to Relax Their Hair to Get Promoted"
http://www.diversityinc.com/public/4731.cfm

Posted by: Kimberly Stewart | May 15, 2009 1:18 PM

Are we really suprised though =/ They spend so much money making and advertising their whitening creams all over Asia .

Posted by: Nimisha | May 15, 2009 2:43 PM

This is repugnant. Little girls of color need people that look like them to be represented.

We still have a long way to go. We're still stuck in the reality Chris Rock was referring to when he said, "It's alllllright....cause its alllll white".

Posted by: Chris Diaz | May 15, 2009 5:40 PM

It kills brain cells wondering about their motives concerning the way they portray POC's in ads. It looks terrible the way they lighten up Beyonce and Freida Pinto. I'm surprised they didn't change Freida's hair red and place freckles on her face...SMH!

Posted by: CDF | May 15, 2009 8:18 PM