Videos That Make You Go Mmm

Daisy Hernandez

Videos That Make You Go Mmm

Two hipsters set out to make a commercial for a local furniture store in North Carolina. They decide to go with the personal angle and quickly discover that the white and black guys selling furniture are most comfortable saying two things in front of the camera: their names and their race. The hipsters decide to go with it….all the while asking themselves, “Why do we find this so funny?”

Maybe because at the end of the day you’re mocking working-class folks. Maybe because the idea of selling furniture that’s good for your race is downright silly. Maybe because it’s more comforting to laugh than to ponder why people in this part of North Carolina feel the weight of their race, black and white. File this one under “Made me laugh uncomfortably.”

Oh, yeah and one million views later on YouTube….

And behind the scenes....

Posted at 1:05 PM, May 20, 2009 in Media Analysis | Permalink | View Comments

Comments

Daisy, you laid out some good reasons for why this video does a bad job of dealing with race. I'm more interested in why it made you laugh.

Posted by: Channing | May 20, 2009 2:28 PM

it didn't make you laugh? and i thought i was the serious one! it's so ridiculous... i'm black and i love the redhouse? this sofa is good for a black person *and* a white person? it's ridiculous and self mocking, reminds me of family guy another show that makes me laugh uncomfortably.

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Posted by: carrol | May 22, 2009 4:34 AM

Like the Flight of the Concords schtick that it's ripping off, I don't get it.

Posted by: Kimberly | May 23, 2009 11:54 AM